The Spin Off

LuisaViaRoma opens a new flagship in NY.

LuisaViaRoma, a historic Florentine store specializing in luxury fashion, today opens its first flagship store in New York City in the heart of Manhattan, at 1 Bond Street, between Broadway and Lafayette Street.

The opening of the New York store is part of the company's global expansion strategy, following an approach that balances the immediacy of web- and app-based digital services with high-end physical stores where luxury products can be touched and tried on.

by Maria Cristina Pavarini