Gucci Wooster Bookstore curated by Dashwood featured in Vogue

By LAIRD BORRELLI-PERSSON

The destination show. Sneaker lotteries. The boutique cafe. Treasure hunts for limited-edition merchandise. These days fashion and shopping are as much about experience as they are about objects. Now Gucci, following on the heels of Alessandro Michele’s deeply immersive events this year—including a Resort showat the Alyscamps burial ground in Arles where models walked among flames, and a “mind-bending” exhibition with Maurizio Cattelan in Shanghai—is further enhancing the retail experience in New York. Its Gucci Wooster location, which was designed as a store-cum-“cultural gathering space,” will expand to include Gucci Wooster Bookstore, located at 375 West Broadway, adjacent to the brand’s screening room. David Strettell of Dashwood Books, the below-ground mecca for art-loving bibliophiles, was tapped to curate Gucci’s new bolthole for bookworms...