Phytophile by Bela Borsodi featured in Collector Daily

Phytophile by Bela Borsodi featured in Collector Daily

Friday, Jul 19, 2019

By Olga Yatskevich

The Austrian photographer Bela Borsodi grew up in a family of artists, and he naturally absorbed their creativity and artistic sensibility, which had an impact on his own life path. He came to New York in the early 1990s, ended up staying, and has made a successful career in fashion photography, creating still lifes that playfully challenge our perception. His images cleverly bring together reality and imagination, often incorporating optical illusions and constantly exploring and posing questions. Borsodi often builds the sets for his photo shoots from scratch, saying that they are “an integral part of his imagery and conceptual process.” His first photobook Unicorn, published last year, presented a series of photographic rebus puzzles composed entirely in camera, reflecting his complex conceptual thinking, his impeccable technique, and his healthy sense of visual humor.